**Last Updated: January 10, 2025**

At **PrimaUrban**, we are committed to protecting your privacy and ensuring that your personal information is handled in a safe and responsible manner. This Privacy Policy outlines how we collect, use, and protect your personal data when you visit our website and purchase our fireplace products.

By accessing or using the **PrimaUrban** website (the “Site”), you agree to the terms of this Privacy Policy. Please read it carefully to understand our views and practices regarding your personal data and how we will treat it.

#### 1. **Information We Collect**
We collect personal data in several ways, including when you visit our website, place an order, subscribe to our newsletter, or contact us for customer support. The types of personal information we may collect include:

– **Personal Identification Information**: Name, email address, phone number, billing and shipping address.
– **Payment Information**: Credit/debit card details or other payment method information. Note that we use secure third-party payment processors to handle all financial transactions, and we do not store your payment information directly.
– **Account Information**: If you create an account with us, we may collect information related to your account, including your username and password.
– **Technical Information**: We may automatically collect information about how you use our website, such as IP address, browser type, device information, and browsing activity through cookies or similar technologies.

#### 2. **How We Use Your Information**
We use the information we collect from you in the following ways:
– **To Process Orders**: We use your personal information to fulfill orders, including processing payments, shipping products, and providing customer service.
– **To Improve Customer Experience**: We may use your data to enhance our website functionality and make your browsing experience more personalized.
– **To Communicate With You**: We may use your email address to send order confirmations, shipping updates, newsletters, and marketing materials. You can opt-out of promotional emails at any time.
– **For Customer Support**: To respond to your inquiries, resolve issues, and provide the best possible service.
– **To Comply With Legal Requirements**: We may use or disclose your information to comply with legal obligations, such as responding to lawful requests from public authorities or regulatory bodies.

#### 3. **How We Protect Your Information**
We take the security of your personal information seriously and have implemented appropriate technical and organizational measures to safeguard it. These measures include encryption and secure payment processing to protect your sensitive data during transactions.

However, please note that no method of data transmission over the internet or electronic storage is 100% secure. While we strive to protect your personal information, we cannot guarantee its absolute security.

#### 4. **Cookies and Tracking Technologies**
Our website uses cookies to improve your experience and track usage patterns. Cookies are small files stored on your device that help us enhance your browsing experience, remember your preferences, and provide you with personalized content. You can choose to disable cookies in your browser settings, but this may limit some features of the site.

#### 5. **Third-Party Services**
We may use third-party services to help us operate our business, such as payment processors, shipping companies, and email service providers. These third parties have access to your personal data only to the extent necessary to perform their functions, and they are obligated not to disclose or use it for any other purpose.

We also may use third-party advertising partners or analytics tools to track how you interact with our site, but we do not share your personal information with them unless explicitly stated.

#### 6. **Your Data Protection Rights**
Depending on your location, you may have certain rights regarding the personal information we collect, including:
– **Access**: You have the right to request access to the personal data we hold about you.
– **Correction**: You can request that we correct any inaccurate or incomplete information.
– **Deletion**: You can request that we delete your personal data, subject to certain exceptions (e.g., legal obligations).
– **Opt-Out of Marketing**: You can opt out of receiving promotional emails from us at any time by clicking the “unsubscribe” link in our emails.

To exercise these rights, please contact us at **[Insert Email]**.

#### 7. **Data Retention**
We retain your personal data only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, such as processing orders or complying with legal obligations. After that, we will delete or anonymize your personal data in accordance with applicable laws.

#### 8. **Children’s Privacy**
Our website is not intended for use by children under the age of 13, and we do not knowingly collect or solicit personal information from children. If you believe we have collected information from a child under 13, please contact us immediately, and we will take steps to delete such information.

#### 9. **Changes to This Privacy Policy**
We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated “Last Updated” date. We encourage you to review this policy periodically to stay informed about how we protect your data.

#### 10. **Contact Us**
If you have any questions, concerns, or requests regarding this Privacy Policy, or if you would like to exercise your data protection rights, please contact us:

– Email: **[support@primaurban.com]**
– Phone: **[+505-378-5411]**
– Address: **[2100 Louisiana BLVD NE, Albuquerque, NM 87110]**

Thank you for choosing **PrimaUrban**. We value your trust and are committed to safeguarding your privacy.